Traditional marketing came with predictable benefits which it is failing to deliver in today’s time. In the millennial era, the only way to reach out to a global audience is to engage in social selling. Yes, social selling is now a vital element as a part of the marketing strategy of big corporate houses. Digital marketers are now trusting on social selling like never before. With billions of worldwide followers of social media channels, this is one medium which you cannot ignore whether you are a startup or a big business hub.
Social selling is all about making your brand appear attractive to consumers, keeping them engaged on your social media channels. With a plethora of social media networks like Twitter, Facebook, Instagram, etc. harboring uncountable daily users, social selling is one marketing strategy you just cannot ignore. Here we give you 5 authentic and concrete fundamentals of social selling.
1. Build a personal brand of yourself as an industry professional
Building a corporate brand is a great thing. However, this holds relevance for you only if you are a Google, Microsoft or Apple. On the contrary, if you are a budding startup, you need to begin with building yourself as a brand, as a true-blue professional in the industry. Your personal profile on your social media handles should be slick and attractive and highlight why you are the best choice to go for.
Every time you meet clients, or attend a seminar or even go for a casual coffee outing with associates, make sure you represent yourself as a brand, as a leader of your industry and as a pleasant personality. This will take you a long way in imparting the spirit and ethics of your company to the masses. Your personal ,as well as professional brand, should be a replica of all that you are consistently delivering to your customers.
2. Create remarkable content
Content is king!
The above millennial quote of the digital marketing era holds true in every way. Write content for your website blog and make sure that this content does not aim only at selling your product but also giving viewers an idea of your business and the arena in which you operate. Give an overview of your company values; let the audience know what your brand stands for. This is a vital marketing strategy that is followed by almost every company nowadays.
Be consistent in content creation. Share them on your social media channels. Content mean not only blogs and articles but also social media posts that are intended to attract customer minds. You need to be extraordinarily creative and agile when it comes to creating social media posts.
3. Tweet more
It all boils down to being visible to your potential leads when they log on to their social media networks. Twitter being one of the most used social media channel is a gem of a network for businesses who aim at social selling. Your marketing strategy must include regular Twitter posts to keep your Twitter followers engaged. Coming to numbers, you must post at least 25 times daily on Twitter to gain massive attention.
4. Research on which medium your customers spend most of their time
Pinpoint the channel where your prospects spend a major chunk of their time. Also, figure out where are your referral partners. To begin with, make sure you have a profile ready on LinkedIn as it is a great platform to connect with leads and industry partners. LinkedIn has an advanced search option that can help you with a good deal of information.
Facebook and Twitter are also valuable social media channels. Instagram is also a rage nowadays. Build up your profile on these channels and see the leads flow in. Make sure you are responsive to any queries and feedback of your audience as it keeps them engaged and makes them feel valued.
5. Keep tracking results of your social selling marketing strategy
Aim at being better and better each day at social selling. This is possible only when you can keep track of your social selling efforts. Go ahead and collect insights into your existing social selling techniques, analyze the results and figure out which efforts you should be continuing with and which efforts you should be improving on.
There are various online tools available to help you get data and analytics related to your social selling marketing strategy. You can get to know which pages of your social media handles are the most visited ones and then you can accordingly decide on your further marketing strategy.
With the above 5 tips on social selling as a crucial marketing strategy, you can effectively promote your brand through social media channels. These 5 tactics are sure to increase your leads and create conversions. With this comprehensive list of social selling ideas, you can now work on a comprehensive social selling strategy.