Cold calls and cold emails are passé. With social media being a rage since the last decade, social selling is the fierce concept of conversions that has become a blueprint of every organization’s sales team. online marketing networks like Facebook, Twitter, Instagram among many others help businesses to find and convert leads and nurture their brand value. This blog gives you a superb list of 5 hard-core social selling tips that will help you sell like a pro on the social media.
1. Emphasize on personal branding
Your brand makes you stand out among the others in your industry. Social networks allow you to build up the online presence of your company, define your brand and create a social entity of your business. The more your social followers increase, the more you have the chance of generating quality leads. Engage your followers with regular content that finds favor among them
2. Favor social listening for effective online marketing
Social listening is of utmost importance if you want to engage your customers on your social media handles and keep them engaged consistently. Social listening implies more than just replying to comments. It means keeping a hawk’s eye on what your customers have to say about your product, what they want from your company and how you can provide tailor-made solutions to their problems. You should also favor the opinion of your team members and influencers.
As a company, you should address both negative and positive comments. Your team should work towards creating a unique customer experience. Until and unless you don’t value the opinion of others you won’t be able to satisfy your consumers and create a well-established customer base.
3. Invest in the most relevant social media platform
With a multitude of social networks available on the internet, you should invest your money and time in the right one. Going for multiple social media channels is a good thing, only when you have a big budget to bank on. If you have a limited amount of funds as well as limited workforce to handle your digital marketing, then it is better to invest in one or two social media networks that harbor your target audience.
4. Join social groups and be active on them
As a sales professional, you need to come in front of your prospective customers in platforms where they are conducting product searches. Social media groups are the right networks where you can connect with prospects, gather valuable information and learn from other group members regarding product improvement, online marketing and sales techniques. You and your team need to define the best groups where your target audience is active in. Quora, Facebook group and LinkedIn groups, are some of the best places to start off.
5. Indulge in lead generation activities
Social media is the best aspect of digital marketing that allows more closing of deals and generating extra revenue for your company. It is suggested to indulge in a number of lead generation activities like placing Facebook ads, Google ads, running social media contests, offering giveaways, etc. Do go for CTAs on your social media pages as they are great lead poolers.
With an avid team of sellers who are proactive and focus on solutions, you are surely going to succeed in generating leads, convert them and close a good number of deals. Online marketing, nowadays, is never complete without social selling. If you know the right tips and tricks of social selling, you are surely going to win the race.