Social media platforms have enormously transformed the way millennials communicate. Even the older generation of people is now coming to terms with the modern modes of communication. They are super convenient, quick and above all, trendy. WhatsApp is the leading social media network that has now become the primary mode of communication of billions of people worldwide. From messages to emoticons to gifs and videos to important formal documents, everything is now sent on WhatsApp. This is reason enough for businesses to take this glorious medium as an integral part of their business marketing and communication solution. In this blog, we will figure out the various ways in which WhatsApp can be used by business houses for marketing and other needs.
Real-time customer service is now possible for small businesses
Chatbots on high-end websites and a highly robust and efficient customer support service is a dream for small businesses. If you are a small business owner, then WhatsApp can serve as the ideal mode of quick communication between your staff and your customers. Even if you have limited workforce, you can dedicate a WhatsApp number for your customers where they can handle customer queries in a quick-fix. You can also send new offers and notifications to your customers using WhatsApp. Apart from that, you can use it for marketing your brand by sending new product details to your customers.
Get feedback from your customers
WhatsApp messages are unlikely to be ignored. It is seen that WhatsApp messages have an open rate of 70%. This makes it a great platform for collecting customer feedback. You can create a questionnaire and send it to your customers via WhatsApp. Opt for creating an interactive and engaging questionnaire that allows your customers to enjoy the whole process of answering. This way you will get their valuable feedback and utilize it for further improving your product and services.
Inter-staff communication
WhatsApp can be the most suitable mode of internal-staff communication. Business owners are of the view that introducing a new tool for internal communication came with much resistance from the staff as people are always reluctant to invest time to learn a new tool. WhatsApp is used by everyone so WhatsApp groups for every department can be a great way of interaction among employees.
WhatsApp for business promotion and marketing
WhatsApp can serve as an excellent one-to-one platform for direct communication with your existing customers. You can even pitch on potential customers using WhatsApp. This network makes it possible for you to send all kinds of texts, images, video clips, audio files to innumerable people across the globe. With almost no investment you can circulate the word about your business to several people. Your marketing team can devise some creative ways to promote your business on WhatsApp. If you are selling jewelry, then you can start a contest by awarding the customer that sends you the best picture wearing your brand. Similar ideas can work wonders for promoting your business.
Placing order through WhatsApp
Many small business owners have taken WhatsApp as the solo mode of connection with their users. Small scale sellers of clothes and jewelry are highly relying on Whatsapp for sales. They send photos of their products to their clients who place their order vice versa. Many restaurants are picking up business by allowing their customers to place orders through WhatsApp.
WhatsApp is a powerful tool for marketing
More and more companies are exploiting the full potential of the tool for their marketing and sales. Being cost-effective is the best advantage that stands in favor of WhatsApp.