With the New Year already in, it’s time to think beyond personal resolutions and ponder over your business plans too. Your website needs to cope up with Google’s changing algorithms in 2019. If you want organic traffic to still keep flowing in, you better be prepared with a brand new SEO checklist for keeping your website beaming at the top of Google’s search results. Here, we have compiled 6 of the most dominating SEO trends that will set the bar for optimized websites in 2019.
1. Voice search optimization
Search engines tend to optimize results on the basis of voice search. With the growth of mobile internet, the good old typing has taken a backseat. Modern day devices are designed to understand our speech and give results. SEO experts are of the view that by 2020, almost half of online queries would be conducted by voice queries. This denotes that you should opt for using those keywords that consist of 7 to 10 words and are most likely to be used in conversation. Such keywords are usually interrogative. Just like mobile optimization, voice search optimization is also something that marketers and SEO professionals need to take seriously.
2. Video optimization
2019 is going to be the year where you just cannot ignore videos as an integral part of your content strategy. It is anyways, less daunting and less time consuming to watch a video than slog through a lengthy piece of content. Videos are known as the most influential form of content that helps in engaging viewers and reducing bounce rate.
E-commerce businesses are more likely to benefit out of videos for their product pages. You need to begin with a bunch of highly searched niche-keywords and make videos accordingly. High quality and lengthy videos (of at least 5 to 10 minutes) are more popular among the audience and rank higher on search engines.
Google ranking of videos also depends on catchy video titles. If you want SEO then make sure to create punchy video descriptions including a target keyword. End up by embedding your videos in your blog posts. This largely helps to connect with the audience that is not regular on YouTube. These SEO trends help a great deal in conversions.
3. Think beyond Google
2019 is going to be the year where you need to think further SEO for Google. You need to consider deriving engagement from applications other than websites. The millennial customer searches on apps like Amazon; therefore, you need to rank high on app stores to garner conversions at an active pace.
Bog-shot brands have become multifaceted by ranking on more than just websites and search engines. The scope of SEO is expanding and your company needs to jump into the bandwagon by attaining visibility in featured snippets, content aggregators, hosted articles, shopping applications, etc.
4. User data protection
As per the General Data Protection Rules, users are now entitles to exercise more control over their personal information that are used by sites. 2019 is all set to offer us more data protection plans along with various other initiatives to make user experience more safe and secure. However, we need to consider the fact that this aspect can be exploited by fraudulent third parties and we still need to be careful regarding our personal information.
5. Mobile-indexing will rule
A website that is responsive on the mobile phone has become a mandatory condition. With the age of voice searches and video-related searches, websites are now ranked according to the user experience they provide on mobile phones. It’s high time you master mobile SEO if you want to reach out to move viewers and bring in conversions. You definitely don’t want to lose a huge chunk of potential customers if you fail to do so.
The foundational functions of SEO trends, keywords and backlinking remain to be inevitable aspects of digital marketing. Competitive websites are on the rise like never before; millennial SEO trends are needed more than ever. Go for improving your website with these latest SEO trends that will take you a long way in wining traffic and reaping profits in 2019.