Sometimes, all that you require is a high converting landing page to boost your business. Using videos to amplify your lead generation efforts is the way to go because videos are time and again proving to be a fiery tool for lead generation.
It is scientifically proven that humans love to binge-watch videos because the brain can process visuals 60,000 times faster than texts. So, if you are yet to use video for video marketing, then you are already losing the race. Think about it; the video is an exciting mode of entertainment which is heavily underused for lead generation. As per experts, having a video on your landing page can increase your conversion rate by a whopping 80%! A high converting landing page can indeed prove to be the base of a successful business endeavor. If you are still unsure about using videos for boosting traffic, then the following points will clarify your doubts.
- Create interactive product demo videos
The most commonly viewed videos on the internet are demo videos. If you haven’t tested the power of video, then you are missing out on something essential. Not using video for lead generation is an opportunity lost! Rather than capturing the standard information through ordinary means, use video to be interactive with the audience. Use of “pitchy content” helps while increasing interaction with your target audience.
- Call to action for better lead generation
Why do you want to build a marketing campaign? Why do you post pictures on Instagram, device Facebook marketing strategies, write blogs? Well, that is because you are putting in efforts towards the specific goal of people to act on it; you want a response from the customer base you are targeting. Therefore call-to-actions are imperative when it comes to video content, especially when it is designed for lead generation. Just uploading your video will not help, in order improve lead generation, you will have to tell the people to “download now,” “click the link,” “follow,” subscribe,” etc. You have to direct your audience into doing something; a reminder will definitely help in better lead generation.
- Create a landing page around the video for better lead generation
Creating a landing page is one of the best methods of lead generation. Landing pages have been effective from the beginning and will continue to remain so because they work every time. A video landing page is an absolute no brainer because they are designed to convert. It is a combination of two strong lead generation tools. As opposed to regular websites, landing pages are built around one specific action, which could be “download”, “subscribe”, “check out, making is very simple and streamlined. This means that there are fewer distractions and the whole video is designed to attract the audience to the landing page, which in turn can deliver organic traffic to your website.
- Create a custom video for different viewers for better lead generation
You need to to have an understanding of your audience and what exactly resonates with them. You must tailor your video content keeping in mind your audience’s preferences, because that will specifically draw their attention to the video, then to the landing page, and that will convert into lead generation. By catering to the requirement for a potential customer, and directing them to the landing page, will be very organic. The script of the video must be able to solve the query of the visitor. Having separate landing pages for different sets of audiences will lead to much better traffic generation.
- Keep your videos short and to the point for the better lead generation
In today’s times, when most people are upping their game, when it comes to video content, there is absolutely no point in beating around the bush. Anyone who is clicking on the video is looking for something, and if you serve it to them in a short, concise and clear-cut manner, then the chances of better lead generation will be much higher. Try to convey what you want in about 90 seconds, and ask for only one call-to-action, so that the visitors know exactly what to do.
Conclusion: Video marketing is an excellent lead generation strategy because it provides one with creative freedom. Plus, videos have much better reach and are more attractive than written content. If you still haven’t jumped the gun, then do not be afraid to experiment with video marketing, it will certainly prove to be a highly effective method of better lead generation.