As an ace blogger, you are always on the go! Writing brilliant content and uploading them on your website is always your target job. It is known that consistent and regular blog posts help you tremendously in SEO. Well, nothing can deny that! However, if you are an old blogger and have been blogging for quite some time, then you must have already acquired a good number of SEO blogs that are still relevant and interesting for the readers. You must be having new viewers who are still unaware of the treasure trove of blogs that you have written in the past. While SEO experts do suggest writing new blogs for absolute viewer engagement, revamping your old blog posts can also do wonders in your favor.
Here are 5 brilliant ways you can refurbish your old blog posts like a pro:
1. Promote old blogs on social media for SEO
Once you have invested a good deal of resources in creating and optimizing informative and engaging blogs, you should try various means to get them viewed by as many people as possible. This can be done sharing and re-sharing them on various social media channels. You can also resurface them and display them at the top of your home page. Another option is to go for external promotion of those blogs as they will hugely help you with SEO and user engagement.
2. Update old blogs with new information
Wafer-thin content can get your website penalized from Google. One useful suggestion is that you should treat each of your blog as a store in which you should be displaying only relevant things. Anything outdated should be done away with. In case, if you have an article that is not any more relevant on the current date, you can opt for deleting it. On the other hand, if any of your articles need to be updated with recent information, then you better add that piece of information. Most active bloggers follow this golden rule to rank high as per SEO on Google.
3. Inter-link old blogs with new ones
Old blogs can be inter-linked with recent ones to garner SEO benefits. In this way, you can alert your viewers about your previous yet relevant blog posts. Ensure to internally link your old posts with each other so that when a viewer visits a blog, he is redirected to another relevant old post. This will decrease the bounce rate of your site.
4. Add images
“Images speak a thousand words.” You can do a lot of things with the images of your previous blogs to up the SEO game of it. You can check for the image size of your previous posts and see if they are oversized or not. Over-sized images are known to increase the loading time of web pages. If this is so then, you can download the images of your old blog, resize and compress them to a suitable size and then upload them back. Do remember to give the images a new and relevant name and caption to make it more SEO – friendly. You can also spruce up your old blogs by adding new images. It will surely garner a good amount of viewership.
5. Present old blogs in a new format
Thinking of giving a fresh breath of life to your old blogs? Why not give it a fresh spin by taking ideas from it and converting it into a video, podcast, slideshow or an infographic. Go for publishing such blogs on different websites and link it back to your own website. This is one heck of an idea for grabbing more eyeballs and amplifying the SEO factor of your site.
With our classic ideas above, you can give a new lick of paint to your old blogs that are lying idle in your archive. Spice them up, refresh them and bring them to your benefit. The audience is always looking for something new; why not present them the old posts in a new way? As long as it interests them, they will surely be all eyes for it while you harvest SEO benefits.