Influencer marketing has emerged as a raging trend in the world of social media marketing. This phenomenon is definitely here to stay, as it is one of the most fruitful ways to enhance your brand visibility. Studies have shown that businesses that are into collaboration with social media influencers manage to garner 10 times better Return on Investment.
In easy words, influencer marketing is similar to celebrity endorsement. While influencers are not celebrities, they can be called celebrities in their own niche and circle. They are people who have managed to amass a big number of fans on social media. These fans belong to a certain genre of interest or a certain niche. When you work with influencers, you are able to sell your idea to their fans, ultimately leading to higher conversion rates.
Today, we are presenting a supportive guide that enlists 5 ways that will help you to collaborate with your niche influencers so that you can make the most of your social media marketing campaign.
1. Search keywords and hashtags
Jot down a list of keywords that influencers in your niche are likely to use. For instance, in the food niche, #foodblogger, #foodie, #goodgasm, etc. are popular hashtags. You can also opt for local influencers by typing the word influencer along with your city name and a hashtag.
There are various online tools such as Google Trends that can help you search for relevant keywords and hashtags. Once you select an influencer, you can collaborate with them to increase your online audience.
2. Hire an influencer marketing agency
Go ahead and collaborate with an influencer marketing agency. One of the easiest ways to go about it is to leave it on a professional agency. However, make sure to do a little bit of research on the agency’s credibility and the kind of influencers they work with. Make sure to find out if they have a stronghold in your niche or not. An influencer marketing agency can really help you connect with the best influencers that can benefit your social media marketing strategy.
3. Reach out privately to influencers
Being direct with your targeted influencer is a great way to start your collaboration. If you manage to find an email address or a phone number, then consider yourself lucky. It is suggested to never opt for mass mailing or a generic message as that can be a big turn-off. If you have made a list of influencers, then choose for writing personalized emails and messages to each of them.
Show them that you are serious about a professional association and explain your business in detail. Transparency is the key here. Provide a good amount of information about your brand and its values and how your collaboration is going to benefit the influencer beyond the paycheck.
4. Build backlinks for amplifying the effects of social media marketing
Get in touch with influencers who share a common niche audience as yours. Influencers who produce great content that is liked and shared by the audience are great finds. Your influencers can provide a backlink to your site or page so that their audiences end up reaching your site and buying your product. This is an excellent way to magnet more and more conversions with efficient influencer marketing.
5. Start a joint social media contest
This is a great and fun way to associate with an influencer where both of you can reap equal benefits out of a well-planned and well-executed social media marketing strategy. You may have put up give-aways in the past but now if you have an influencer and you manage to run a join contest or a give-away week, then you are surely going to receive a much bigger response owing to the increased number of audience that will come from your influencer. Similarly, your influencer will be benefitted from your audience.
A shared co-marketing campaign is a great thing to start with your influencer. Both of you can promote each other in more ways than one. For example, anyone commenting on a post of your social media influencer gets a freebie from your company while anyone commenting on your social media page gets a gift from your influencer. This is an excellent idea that is a hit among various social media marketing campaigns.
We are sure you have gained some inspiration from our successful ideas of collaborating with influencers. Social media marketing is now largely relying on influencers to increase conversions and profits. Just go ahead and make the most of it!