Did you know that WordPress alone publishes a whopping 2 million posts every day! So imagine how many blogs posts are published each day? With so much competition around you, it is very tough to stand out, especially if you are in a business which already is very competitive. Optimizing your posts will most certainly help you to add value to your work. search engine optimization is all about the writing, the links, and design of your posts. SEO primarily affects the visibility of a website or a web page. This means that it optimizes your content to ensure that a search engine shows your web page at the top of the search results when people look for specific keywords.
Search Engine Optimization is basically what you need to do in order to make a search engine include your post as one of the top results after a search. Making it to the first page of a search engine result is no cakewalk. However, there are specific strategies which can aid you in doing so is a much better manner.
- Write effective SEO content
There is no better way to say this; you may have the best keywords, placed strategically, but if your content isn’t the best, then you are not going to engage readers. Some bloggers are still sticking to the old school SEO methods of posting irrelevant content replete with keywords galore. To have a long-term relationship with your audience, you need to write good SEO content, and they try to optimize it. Do not prioritize SEO results, over the quality of your work. Instead post about content which is relevant to your audience, because search engines have algorithms to pick up, what is a proper blog post, and what is keyword stuffing.
- Remove everything that is slowing down your page for better SEO performance
People in the past were patient. When the internet was a new phenomenon, people had the desire to wait until the whole page loaded. However, the current generation which believes in instant gratification can get frustrated very easily by a slow web page. People do not shy away from clicking out of pages which are slow. Page speed is vital for encouraging people to stay on your website. Therefore, one of the most important SEO ranking factor is speed.
- Get more SERP space
Organic search researches are constantly changing, all thanks to the innumerable facelifts the front pages of search engines have undergone. The changing landscape of the search engine results page can pose a threat to your business, therefore pay attention to things such as featured snippets. Featured snippets are featured above search results, and have been there for a long time; therefore their consistency makes it a great tool to bank on when it comes to SEO. It is important to format your content snippet wise, which means typing them down in tabular forms, tables, paragraphs, and lists. You need to study SERP types and how they can help you with your SEO.
- Use of shorter introductions for better SEO
When it comes to written content, it is imperative to follow a certain writing pattern, to do better with SEO. The right to can attract your target audience and keep them engaged in your content, by following certain SEO writing practices. Use of short sentences and paragraphs makes the writing much more inviting.
- Try to link another trustworthy site to yours
Inbound links are vital to SEO. The combination of dofollow and nofollow links, get you a natural link profile, which most search engines will also reward. Creation of high-quality, engaging content is what SEO is all about. The content should be such that people want to share on social media. Linking to authoritative blogs will naturally earn you a high spot in search engine results. This what effective link building is all about.
- Have the right kind of images
Google has dedicated an entire section to images! Search engine plants pay heavy emphasis to pictures. When a user wants to check out a particular image on the internet, they still have to type in keywords, pertaining to that image. Therefore, effective SEO management when it comes to images is also very important. Do not indulge in keyword stuffing and keep your SEO goal clutter-free.
Conclusion: there are many ingenious ways of using SEO, some more common than the others. Tried and true SEO methods, along with new-age ones in conjunction, will give you the results you want.