Bad social media content overshadows all the effort you put in your social media marketing campaign. Irrelevant and downbeat content can have a negative impact on audience engagement. With tons of online material teaching you what to post on social media, here we have some detrimental posts that you should steer clear from for your business pages.
1. Articles that do not offer any value
Most online viewers initiate a purchase following an advice from a social media post. Your social media posts should always offer value to your audience. You should let them know the benefits of your product and services and why they should opt for it. An irrelevant post always leads to diminishing audience engagement; so always post something concrete.
2. Excessively promotional social media content
Irrespective of your social media goals, your prime concern is always to offer value to your consumers. Now, this does not mean that what is valuable for you is also valuable for your customers.
Most companies make the mistake of focusing only on their sales and their posts are constantly inclined towards selling only. Remember that your audience does not necessarily always want to make a purchase. Your target should be to keep them engaged; sales will definitely follow suit.
So opt for engaging in posts where you can discuss what your consumers want, what your influencers are talking about and anything that your audience would love to see apart from sale-related posts all the time. Sometimes, fun and relaxed content work a good deal in enhancing the interest of your audience on your social media page.
3. Political and religious content
Religious and political views differ from one individual to another, and most people feel very strongly about it. Unless you are a religious or political organization, it is suggested to refrain on publishing anything related to these two genres. If you do so, you will fail to connect with a majority of your audience that has opposite views on the topic.
Controversial content is a strict no-no; therefore, you should always cross-check your content for neutrality before posting on social media. Take utmost care when it comes to divisive elements.
4. Posts unlikely to be shared or retweeted
Outdated statistics, frivolous talks, nonsensical gossips and irrelevant information are not something which your viewers would love to see on your social media feeds. Such content has no possibility to be shared and retweeted, giving you zero benefits; so shun them forever.
5. Content that has not been proofread
Content that features poor English and grammar is unappealing for the readers. Imagine reading a 500-word blog that is bombarded with faulty English and spelling mistakes. Such a thing denotes that the content is a half-hearted attempt to publish something to waste a viewer’s time. It shows a lack of professionalism causing frustration among the audience at large.
6. Plagiarized content
Infringement of copyrights is a serious offence. When we talk of plagiarism, we do not only mean a copied blog or an article; it also includes images that business pages pick up directly from Google. This can also result in serious infringement issues. Go for images that are non-copyrighted like those available on free image websites such as Unsplash, Pexels and Pixabay. As for content, get your content exclusively written for your website and social media pages from a professional Content Writer or hire a Content Writing agency.
7. The same content across all platforms
While it is necessary to maintain a brand voice that is consistent across all social media pages of your business, you should remember that different platforms have a different kind of audience looking for different kinds of content. While Instagram favors mostly visual content, LinkedIn has a readership for formal and copy-heavy content; Twitter, on the other hand, is more suitable for small-sized written posts and GIFs.
Thus, tackle each platform in its own way and customize your content for each of them to suit its respective viewers and benefit your business as a whole.
Take yourself as a viewer, and figure out your own preferences as to what you would like to see on a certain social media platform and what you would not like to see. This helps a great deal in making a decision regarding what to post on your social media news feeds. Your social media strategy needs to consider what is not suited for posting and where. Follow our above tips to come up with well-fitted posts that would find a greater audience across all your business pages.