SEO is a broad concept that has been evolving continuously with the changing algorithms of Google. A successful SEO campaign includes the best strategies to shoot up your website right to the top of search engine results. It requires a strong foundation that can endure challenges from competitors and improvements in search engine algorithms. Being a marketer, you need to work out an excellent SEO campaign that will stand in favor of your website and make it a favorite of search engines. Let us know some of the key elements that you should focus on as a part of your SEO campaign.
1. Great Content for SEO
Focus on the content of your website if you want to make it to the top on Google rankings. It should be your priority area of concern particularly when your competitors are already churning great content on a regular basis. Your website can include blogs, articles and news giving desired reading material to your target audience. Make sure that your content is shared over a large number of social media platforms to increase its viewership.
2. Keyword research
Your content should be sprinkled with the right keywords that are most searched by your target audience. You can use Google Adwords to decide on which keywords you are going to use for your content. Apart from using them in the content, ensure that you include them in the meta descriptions, meta titles, page URL and image alt tags too.
3. Responsive web design
Another vital part of SEO is a responsive web design. Today, a majority of the target audience uses smartphones to access the internet. With this, it has become important for a company to offer a responsive website to its target audience so that it takes less loading time and does not prove to be a hassle for any visitor. Your website should be able to render seamlessly irrespective of the device on which it is being displayed.
4. Authority building
A new company’s priority should also be on authority building of its website as a part of its SEO strategy. You can establish search presence by attaining links to your site from other quality websites. This is generally achieved by publishing original, relevant and engaging content, working with communities of your industry, engaging with events and getting citations from industry leaders.
5. Internal Linking
Enable Google crawlers to learn what your website is about by opting for internal linking. This helps in amplifying the “stickiness” of your website. You can hyperlink certain texts and phrases in your content to other pages of your website. This is a tried and tested SEO strategy that every marketer should focus on.
6. External Linking
Quality inbound links that lead to your website are also essential for SEO. Opt for various methods such as guest blogs, blog posts, link exchanges, article submissions, etc. to enhance the number of external links coming to your website. This aids in boosting your website traffic to a great extent.
7. Data analysis
So, you have done everything from writing great content to linking to building a responsive site, and all of the other things you know are integral for your SEO campaign. Do you think that ends the game? Well, no! You need to be constantly on your toes to measure the progress of your website and how it is performing. You can opt for integrated tools that can help you measure metrics such as conversions, traffic, time spent on the site, bounce rate, geographical metrics, etc. With this, you can have a better understanding of which SEO strategies are working in your favor and which are the ones that need improvement.
Remember, that a good SEO strategy involves all of the above areas. As a marketer, you cannot overlook any of these facets of SEO which are paramount for the creation of a successful website and a profitable business.