When blogs first hit the internet, they were a huge hit. Initially meant as a platform for posting portfolio samples, personal opinion, etc. the humble blog has now graduated to a major digital marketing element. More and more businesses are now realizing the importance of blogs as it helps a website to sail the sea of tough competition in the digital waters. Big business tycoons advocate heavy investment for content publication and marketing strategy. This strategy begins with the blog of the company’s website.
Still confused about blogging on your website? Read this blog and find out 8 gripping reasons to include a blog section in your website at the soonest!
- Blog increases traffic to website
Blogging has become an effective bait to pull in traffic to your company’s website. The more blogs you have on your website, the more traffic is going to pour in. Every new blog page that you publish on your website is going to quantify your site traffic and increase your search engine ranking. With high traffic being the integral motive of digital marketing, adding a blog to your website is a must.
- Blogs help to establish your company as an authority in its respective field
The internet has become a major platform where customers confide in whenever they need information or want to make a purchase. Blogs are great sources of information. You can go ahead and create a good count of instructional or informational blogs for people. This will help your business prove its authority in its field. This kind of thought leadership is greatly going to benefit your digital marketing campaign and your business.
- Blogs help to create a community
With blogging, you can have a two-way communication with your customers. It is a great opportunity to interact with your audience directly. With this, you can exchange ideas and understand the needs of your customers well. Digital marketing is all about reaching out to the audience and blogging does just that for you.
- Blogs help give long-term results for your digital marketing campaign
Blogging may sometimes not give you immediate results, but if you continue posting relevant, original and fresh content on your website, you will notice a long-term impact on your traffic. Regular blogging gives higher search engine ranking which in turn drives traffic and amplifies your ROI. This is what every digital marketing campaign targets in the long run.
- Blogging humanizes your brand
A blog section on your company’s website helps to put forward the voice of your brand. It gives your brand a distinct personality. It helps you to touch those issues and topics that you think would interest and benefit your customers. This form of digital marketing aids to build up trust among customers and increase the likeability quotient of your brand.
- Blogs support social media initiatives
Social media presence has become a mandatory thing for every business. Social media helps you reach out to a huge viewer base making it one of the most robust forms of digital marketing. As you are sharing your blog posts from your company’s website to your social media profile, you are pulling traffic to your website. This helps to leverage your social media campaign to a great extent while benefitting your site traffic too.
- Blogs serve as effective platforms for providing customer service
Blogs are a great way to address common customer queries, problems, informational needs, etc. Blogs can convey vital information regarding product purchase, services, shipping details, refund process, etc. You can enable customer replies on these blogs and open the route for direct and active customer interaction.
- Blogs help your brand to grow
One of the main goals of digital marketing is to build up a strong brand that creates loyalty among customers and grows constantly. As you are creating new blogs, make sure you are targeting the needs and desires of your customers. Blogs aid in building an emotional bond between your brand your customers. It is an excellent way to build up your brand image. You can put forward the values of your company with your blogs. With valuable content and efficient storytelling, you can create a strong brand that thrives and resonates with brand patrons.
- Blogs help to generate inbound links
Your digital marketing campaign is a success if it manages to gather inbound links. Blogs are the simplest ways to garner authoritative links to your website. By adding new content, you naturally start accumulating inbound links as other columnists, authors, journalists, contributors, bloggers, etc. and cite that particular content on their web pages. These links are vital for SEO and work wonders for bringing traffic to your site.
- Blogs improve conversion rates
A blog on your website is a way to establish that you are an industry expert. With this, you can build up excellent authority in your respective genre, thus, breeding familiarity and trust among viewers. It helps your prospects recollect your brand name while making a purchase. They instill their trust in you and go for your product or service bringing an increase in conversion rates. Digital marketing being a wide concept has encompassed several boundaries but blogging remains one of its main components.
So, if you want to differentiate yourself from your competitors, go for an exciting blog section on your website, and keep publishing fresh content that you think will be a hit among the audience. Blogging, undoubtedly, brings you various benefits like customer trust, profit, traffic, sales, etc. So, make sure that you keep a portion of your digital marketing budget aside for blogging, and you will surely go far ahead in the corporate race.