The smartphone revolution has brought a drastic change in the corporate world. Studies have revealed there are more than 5 billion mobile phone users in the world. This is one of the reasons that mobile marketing has now become the favorite marketing strategy of marketers. This is just the right time to invest in app-ifying your business. With people always carrying their smartphones, they remain connected to the world and everything that is happening around them. Investing in an app allows your brand to stay connected to your audience at all times. Here we give you 8 major reasons why you should app-ify your business!
1. Increases brand visibility
If you strategize your mobile app marketing in a way that it boosts installations of your app, then you have hit the right chord for enjoying enhanced visibility. Studies have shown that an average person spends about two and a half hours daily on his phone. While it is not possible for a user to invest this entire amount of time for your app, but with daily offers and promotional messages, you can attract him to take a look at your app. No doubt, an app guarantees visibility to your brand.
2. Mode of direct digital marketing
With push notification function, you can inform your users directly about your latest offers, discounts, sales, etc. Your users can also give you their feedback through your app. An app simplifies the client-customer relationship by direct interaction. Therefore, an app is the best way to initiate a direct digital marketing strategy.
3. It acts as an extension of your brand
A mobile application is an extension of your brand showcasing everything your brand stands for. It portrays your business, your products and services your business ethics and everything your brand wants to convey.
4. Increases product value
With mobile app marketing, you can promote the valuable features of your products and services by highlighting them in your app. This is a sure-shot method to increase your product value and brand enhancement.
5. Builds brands
A mobile application is like a blank billboard sign of your company. With an app-driven marketing strategy, you can do whatever you want to with that app. You can transform it into anything like informative, entertaining, functional, and stylish or just anything. Make sure you create an app that finds favor with the audience, and they love it. This increases the chance of greater customer engagement and ultimately leading to higher sales.
6. Enhances customer loyalty
Technology has drastically changed consumer behavior. With the internet, they are bestowed with multiple options making them more aware about various products and services available at hand. This increases competition. An app is, therefore, a great solution to enhance customer loyalty. An app marketing strategy helps in establishing a personal relationship with the consumers by keeping close with them. Through an app, you can stay connected with your customers keeping them updated about everything that’s happening with the brand and making purchases simpler for them.
7. Efficient customer support
A mobile application allows you to offer instant and excellent customer support. Customers frequently using your app can give their feedback, queries and complaints easily. Such customer feedbacks aid in helping you change your marketing plans and policies accordingly allowing you to serve them better. Customer queries can be handled instantly; thus, amplifying the customer’s belief in your brand and increasing brand loyalty.
8. Analytics
Analytics helps you measure your marketing standards. With a mobile application, you can collect a lot of useful information regarding customer’s preferences, money spending pattern, demographic info and many others that can help you resolve various business issues related to management, sales, manufacturing, logistics, monitoring, etc. An app mainly helps in improving the efficiency of your business.
With the above-mentioned points, we are sure you now know why a mobile application is essential for amplified marketing. As a business owner, you should take advantage of the constantly evolving world of mobile communication. An app is your most important step towards reaching out to millions of people and showcasing your brand.