Coming up with an app opens a whole new realm for your business. Once it is developed, you need to be on your toes to get it marketed and downloaded by as many people as possible. However, this is no cakewalk! The number of apps both in Google Play and the App Store is highly staggering. With such a fierce competition raging in, getting your app recognized and downloaded and used by the masses requires a good deal f app promotion. Here, we have highlighted some of the best app marketing techniques for you to check out!
1. Dedicate a website to your app
Let the world know that your app is a real deal and it is a legitimate investment for your business. Get your app notably featured across your site. It should not come off as a small logo or a notification at the footer. It should have a strong presence throughout, something that easily catches the eye and is attractive. Websites are the best marketing tools for apps.
2. Feature your app in blogs
Getting your app featured in regular blog posts of your official website is a great way to grab eyeballs towards your app. If your blogs are read by a good strength of people, then an app notification is a great way to direct them towards downloading your app.
3. Video for app marketing
Create videos and feature them on your social media handles to reach out. These videos can explain the concept of your app and end up with a link to download the app. Your social media accounts or even your blog posts can feature these videos leading to effective app marketing.
4. Get app reviews
App review sites are in plenty today. You can ask your prevalent customers to give reviews for your app on these sites. Positive reviews and ratings spread positivity about your app and is an excellent marketing strategy too.
5. Send applications for app awards
Today several organizations give away awards and recognition to premium apps based on their innovation, creativity, design, functionality, etc. You can research online for such contests and if you think you are a deserving candidate for such an award then apply for it. If you happen to win the award then it is undoubtedly going to benefit your app’s popularity.
6. Feature your app in your emails
Engrave your app into each aspect of your marketing strategy. If you have an established business with a good network of business associates whom you have to email regularly, then no mentioning your app in your emails is a big-time missed opportunity. All kinds of emails being sent from your company, whether it is from the support team, or your newsletter or just a cold email, a footer with the link to download your app can work wonders.
7. Optimize your app
Optimization of your app is a must if you want it to rank higher in the app stores. The ranking of an app largely relies on ratings and reviews, so make sure you garner the best ratings and reviews from your customers beforehand. Also, your app should have a unique name and an apt description that describes the app’s features.
8. Endorsements
An app endorsement from A-list celebrities can be a sure-shot way to kick-start your app’s future. However, if you do not have big-shot funds then go for endorsements from industry-related influencers instead. They can promote your app through their social networks and blogs.
9. Traditional advertising
Go the traditional way of marketing. If you are a retail company with a physical store, then you can go for print ads and banners across all your stores advertising your app. Promotional offers can be a great way to attract people to downloading your app. How about a free drink or a discount on a product while downloading your app in your store? You can go for TV commercials too.
Follow our best strategies for marketing your app and get it downloaded by the masses at the soonest. With great app popularity, your business is surely going to reach new heights.