OUR STORY
Take a Leap.
Find the wings to fly.
Chart out your flight along the way.
Soar high!
That’s how it all started on March 11, 2017. SHHOONYA evolved from a massive desire to carry forth two forms of expression and reach out to build ‘connections’. Catering to both the physical and virtual worlds, our work interest revolves around everything that involves “Design” and everything that involves “Content”.
The NAME
SHHOONYA denotes the ‘Zero’ / ‘Cipher’. In Asian Philosophy, it implies “Nothingness” – the only Absolute, the only Perfection, the centre of all energy.
It is also called the “Bindu” in Hindi or the “Dot” in English – a free entity that moves in all directions symbolising a continual spirit of growth in the sphere of Energy around.
Shhoonya therefore, expresses a Beginning, Growth, Movement, Energy, and a Journey towards Perfection.
It reflects our fundamental belief – All expression starts with that one small point or dot. So it is in both Design and Communication. Dots become lines, which determine all shapes, forms, patterns, textures, and movement in Design. Similarly, points grow to words. There is a constant connection, communication, expression, and evolution at every stage & point of time in life.
The LOGO
SHHOONYA reflects the singularity of the Universe, from where everything emerged. That led to the black round dot in the centre of the logo too.
The square-like shape represents ‘Perfection’ and the four lines show the connection to the four directions. These lines send out energy, good vibes, voices, and dialogue across the Universe all the time; indicating new beginnings, humility, and perpetual growth towards infinity.
The striking, energetic, fiery RED background depicts the FORCE; the Red of Energy juxtaposed with the Black of Nothingness.
Core Values of our family
- EMPATHY – That defines our attitude.
- INTEGRITY – That is who we are.
- HUMILITY – It’s a foundation, the hallmark of all human connections.
- TRANSPARENCY – It’s the only way we know how to work.
- PASSION – There is madness to our style. And we are proud of it!
- IMPERFECTION – We don’t claim to be perfect but Perfection is what we strive for.