So you think Content writing is an easy job, don’t you? You’re not the only one!
Frame a few sentences; give a bit of information, think of an eye-catching title and bingo! Do you have an article ready to be shared on the Internet? Think again!
Proper content pertains to:
- Writing on compelling topics
- Use of reader-friendly tone,
- Providing high-quality information
- Keeping the audience engaged.
- Using the right keywords and sprinkling them at the right places,
Engaging content ensures high ranking on search engines, more shares on social media and higher rates of conversion.
Read: Confused about social media posting? Here’s what you can post!
10 Awesome Tips for Content Writing in 2018
Let’s dive in!
Tell a story
- Stories prompt emotions
- The audience finds these easy to relate to
- They are able to ‘live’ vicariously for that much time spent reading
Give enticing headline and subheadings
- Ensure headlines are eye-catching and attention-grabbing ones
- Include Subheadings; this help to break the content into parts and make the article more reader-friendly.
- Make sure to include keywords in both the title and subheading.
Use long tail keywords
- Good content writing involves proper keyword research and the right use of keywords.
- Long tail keywords increase chances of getting higher search engine rankings.
- Pepper your article with the selected keywords at the right places but make sure that they never look forced and stuffed.
Go the short and simple way
- The digital audience has a shorter span of attention as they are on the lookout to get some quick info and not for reading a lengthy novel.
- Simplicity, Brevity and Relevance will get you a better/wider audience than fancy jargon
Do proper research
- Never dive into the waters of article writing without doing proper research on the subject and topic. So, opt for research from a couple of sources and derive info from them.
- If you have a clear idea of what you are writing about, you will be able to convey it in the right manner to your readers.
Call to action
- Last but not the least, something that is known to keep your readers engage the most is Call to Action.
- Appropriate content writing involves the use of Call to Action (either in the middle of the article or at the end).
- Encourage your readers to take action such as liking or sharing your article, subscribing to your newsletter or buying your product. If you manage to get your readers into action, then you have engaged them successfully.
With these amazing tips for content writing in 2018, you can surely now be a pro at writing amazing articles and blogs. Keeping readers hooked on to your content is not a Herculean task if you know to play your cards well.