As per a survey, 80% of Instagram users follow at least one business on the platform. This goes on to show, that Instagram can be highly advantageous to your marketing programme and to reach out to your target audience. There are many ways of using this platform as an effective marketing tool to reach out to your target audience. Instagram, is a terrific channel to connect business with its potential customers. It is also very successful when it comes to brand building.
Instagram is a great place to connect with your target audience, especially if your’s is a business belonging to the fashion, travel or food sector. Data proves that this social media platform is seeing an average of four times more engagement than Facebook! Instagram has a set algorithm which uses data to show posts to target audience and engage them.
1. Having an Instagram strategy in place helps to attract your target audience
Instagram has more than 1 billion users worldwide. Therefore, there is a lot of competition. Anything that is average is not noticed; thus, it is imperative to raise the bar and develop an Instagram strategy to reach out to your target audience. Yes, it is easier said than done, but there is absolutely no point in beating around the bush. It is crucial to have better content, in terms of pictures, videos, storylines, and to consistently push them out, to engage your target audience. Having a creative outlook, a team of professional photographers, etc. is important to churn out engaging content which in turn will draw the attention of your target audience. There are millions of posts which are published on the daily, therefore, having a set strategy and the ability to tell a story, through a creative medium is crucial. It is essential to serve the targeted audience what they want to draw their attention.
2. Longer captions help in better engagement of your target audience
Not many people know this, but Instagram captions can be 2200 characters long, so th at is a lot of words. As mentioned before, Instagram has a set algorithm, and one of the factors which help in better reach is “time spent on posts.” Longer and engaging caption means your target audience will take the time to read them and spend time learning about your post. Having longer and in-depth captions gives you the opportunities to open up to your target audience and keep them informed about your brand and its goals.
3. Be quick with your hashtags
Hashtags are a critical factor when it comes to Instagram. Hashtags can help you connect with a new set of target audience. If you put up hashtags about your business, and potential customers click on them, chances are they will stumble across your post. This means that the targeted audiences will find you, which will lead to better engagement.
4. Respond to comments
You must ensure that your new Instagram followers or target audience falls in love with your content, and doesn’t just unfollow. To keep your target audience engaged, be sure to respond to their comments. This will ascertain, that your they receive validation from your brand, and form a connection with your company. Ignoring comments will mean, that you do not value your new followers or you aren’t interested in building an Instagram community with your target audience.
5. Stay consistent
Your new followers, may not have checked your previous posts, so you must be consistent with your content regularly to make sure that anyone who is new to your page, gets a gist of what your brand is about. They must know about your goals and your brand philosophies. This helps in brand building and reaching out to target audiences. Conclusion: No one can deny that Instagram is a highly competitive space, but there are many ways of building a community, having organic followers and getting to know what your target audience wants. Incorporating the aforementioned tips will certainly help in improvising your Instagram strategies.