Social media has become a hot bed for brand promotion. With millions of social media users, grabbing a good chunk of your target audience becomes a cakewalk provided you have a well-devised plan for social media promotion. Instagram is one of the fastest growing social media networks that are a hit among millennials. If you are an aspiring solopreneur or a nascent business owner with a target audience comprising of the younger generation, then Instagram is one social media platform that can take your brand to the masses, give it recognition and help it grow. Instagram is a photo-based social network and with over 400 million users, primarily millennials, it can aid in boosting your brand.
Adding strong visibility to your brand, Instagram is helpful for businesses that focus more on content. In this blog, we are capturing 5 noteworthy ways to exploit the power of Instagram for brand promotion and sales.
1. Define your brand well and create relevant content for your target audience
Instagram is a visual social platform. It focuses primarily on images, so you need to populate your Instagram account with relevant photos that signify your brand and your business. Start by putting up a professional and catchy profile picture and optimizing your Instagram bio that can pick up more target audience. This really helps people to take notice of your account and grow your Instagram community.
Post what your target audience would love to see. Anything from motivational quotes to your everyday office banter that would excite your viewers would do well. Keep them updated with the latest product updates and offers.
Audience engagement is a must! Opt for finding out what your competitors are posting and get ideas for your target audience. If you manage to keep your audience glued to your Instagram you have won the game.
2. Use Calls to Action
A good bunch of companies promoting their brand on Instagram, however, most of them fail to tell their audience where to go and what to do. Without a well-planned CTA, your audience is likely to get misguided. The bio section of your profile page should have a strong CTA directing viewers to your sales page or your home page. If you want your target audience to visit your e-commerce site, then post pictures of your products with a link to your website from where they can shop. A little planning can help your customers make the right choice and increase sales and profit for you.
3. Be consistent
You need to be active on Instagram if you want to grab the attention of your target audience. You cannot post once in a while randomly and expect it to work for you. Brand promotion on Instagram is all about volume. Post about 15 to 20 times in a day at regular intervals, and it is sure to increase your followers. Keep posting snappy and relevant content that keeps your audience engaged.
4. Use trending hashtags
Put in some time and effort in finding the right hashtags for your Instagram posts. You can search the Explore page of Instagram and search for a hashtag that well defines your brand and are related to your posts. You can also take ideas from your competitors and see which hashtags they are using for audience engagement. Various online sites also help you with trending hashtags for your niche.
5. Use editing tools for your photos
With truckloads of photos being put up on Instagram, you need to make your photos stand out among the rest. Size them properly and use Instagram’s editing tools to make them more attractive. With a host of filters available on Instagram, you can easily enhance the moods and colors of your photos. Make sure to follow a consistent pattern so that all your photos define your brand culture and speak your business.
Give a tweak to your social media marketing strategy by promoting your brand on Instagram. It is a hit among youngsters, and you can capture a good market share with Instagram. It has emerged as a great way to grow your target audience, make profits and engage more potential customers.