Mobile app development and marketing is an evolving sphere. With top-notch apps like Snapchat, TikTok, Spotify, Grofers, Uber, etc., raking millions of users, everyone wants their app to be the next big thing in the Google Play Store. Even after having a well-developed app, you must remember that there are more than 2 million apps available in the digital arena to compete with yours. As a marketer, you must focus on the fundamentals of strategic mobile app marketing. In this blog, we would be throwing light on the core elements that define an ace mobile app marketing strategy!
1. The registration process should be quick and simple
People usually get turned off with lengthy and gruesome registration processes. Studies have shown that more than 70% of e-commerce apps that are downloaded do not end up being registered as users get annoyed with an extensive registration process. Just simplify your app’s registration process to make your app a winner.
2. Improve user experience
User experience holds the most value when it comes to mobile app marketing. It encompasses everything from a user-friendly interface to quick loading time and attractive app design. Grab in user attention with app store optimization strategies such as catchy icons, captivating screenshots. Low download space, etc.
3. Devise a content marketing strategy for your app
Never underestimate the authority of Google organic search. Your app has a plus-point if it has a dedicated website that allows your app to rank for relevant keywords. Embark on developing an image-rich website with testimonials, infographics, videos and much more. There should be an exclusive blog section that highlights your app’s authority in your industry.
4. Keep a separate budget for app marketing
App development can end up being an expensive process. You surely intend to grab your user’s attention when you launch your app in the market, but you must keep your budget in mind too. It is not a wise idea to blow up a major portion of your budget on app development and manage with little funds for marketing it. Well, app marketing is as important as app development; therefore, it is advised to manage your funds well and have a dedicated budget for marketing.
5. Offer a quality mix of limited features and functions
Yes, keep your app as simple as possible to find a wide user-base. It is seen that the best apps offer limited functions to make user experience more seamless. WhatsApp, the most extensively used messaging app has less number of features that have made interaction among people very simple. This is why it has found millions of users worldwide. So go ahead and create the simplest marketable app that will be a hit among your target audience.
6. Market user experience and not the app
It is no more a fashion to market a product just for selling it; you need to market the solution you are offering to customers. In the case of an app, you should aim at selling the experience and not just the app. Remember to write a catchy store description that will define the solution your app is offering to its audience. Market the fact that your app is going to simplify and change your customer’s life.
7. Invest in ads for promoting your app
Advertising an app is an extensive effort and needs a mix of various marketing modes to spread the word about it. You can invest in billboards and television ads for efficient marketing of your app while also go for advertising in mobile networks. In fact, it is seen that the more you invest in ad networks, your app stands at greater chances of discoverability in App stores.
With an optimized mobile app marketing strategy, you now have a clear roadmap to design and launch your app. Crafting a successful app marketing strategy requires a perfect juxtaposition of innovation, marketing budget, impeccable user experience, engaging content and a brilliant advertising network.