Digital skills have now become a mandatory thing in the professional field. As a corporate professional, you need to equip yourself with the latest technological knowledge to be in sync with the current scenario of your industry. Marketing is one of the leading sectors that depend largely on digital skills. More than 70% of marketing team professionals are tech savvy, therefore, giving us digital enthusiasts in the form of marketing managers and other marketing professionals. With such an abundance of technologies arriving in the forum every year, it becomes essential to figure out which technical skills are worth investing in, with regards to your marketing team’s time and effort.
Let us take an insight into the digital skills that are worthwhile investing into future-proof your marketing team!
1. Data analysis skills
This is the time of “big data”. Companies sit on heaps of untapped information related to their workforce, customers, clients, processes and much more. With digital advancement taking place each year, the amount of data collected from varied sources is also going to increase. This gives rise to the demand of digitally savvy employees who can harness such big volumes of data with their data analysis skills.
2. Advanced social selling skills
Gone are the days of cold calls and hard selling. Today, “value-based selling” is ruling the marketing arena. As a marketing workforce, your team needs to gain customer’s trust and focus on content and conversion. Offer valuable content to your consumers through your social media handles as this greatly helps in social selling and spreading the word about your business.
3. Expertise in mobile marketing
Consumers more commonly use smartphones than desktops. Smartphones have become the primary search platform for everyone. This rise in mobile phones implies marketing professionals need to be mobile savvy more than ever before. Business houses should incline their marketing strategy accordingly. With the emergence of mobile apps and video-based communication for mobiles, the need to have a mobile-savvy workforce has become necessary.
4. Creative thinking is a must for next-generation marketing team
In this time of automation, creative thinking still holds its importance. Even the most specialized skill-sets go out of trend and practice; it is creative thinking that stays on. Your workforce is bound to last if it has a knack for creative thinking. Creative thinkers are always in demand to surpass everything that machines and AI can offer.
5. Cyber-security and networking
With the drastic digital transformation being a continuous phenomenon, cyber-security remains to be big threat. Business data is vulnerable to hacking and this implies the need for cyber-security as a prime concern. The millennial workforce is well-connected and this is also counted as a risk to data threat. Therefore, it is needed to equip your workforce with the basic knowledge of cyber-security and the solutions to handle such malware if any.
The above 5 very important skills guarantee future-proofing of not only your workforce but of your company as a whole. Your company security, marketing needs, data processing and analysis is all taken care of and in a good way.