E-commerce is the millennial way of retail. Today, a single tap on your phone can buy you anything from anywhere in the world. Online sale is a booming business, and if you manage to harness the latest technological trends in this industry, you can surely magnet your target audience and drive in conversions. Here we have a compilation of the most brilliant e-commerce strategies that will help you amplify conversions and bring in profits!
1. Content marketing is inevitable
A blog or an article, a GIF or an interactive social media post, everything on the internet is content. This pertains that to market anything on the internet, you need content. Talking of content marketing it means the creation of online material such as blogs, videos, images, GIFs, infographics, etc. to attract your target audience. Though this is not a means of direct selling, it is a lucrative way to educate your potential customers about your product and keep them engaged with your online presence.
2. Powerful product visualization
Unlike shopping from a brick and mortar store, online shopping needs a good amount of guesswork from the customers. This means that you need to present your product on the internet in a powerful, detailed and interactive way so that your target audience can visualize it in its truest form. Enable your consumers to make an informed decision that they are not going to regret later.
Various e-commerce companies have adopted the latest trend of online selling to boost their conversion rates. One such trend is allowing the zoom option for product pictures where consumers can zoom in to the product image to get its closer view. Product videos are also beneficial and liked by consumers. The 3D option where consumers can view a 3D image of products is yet another brilliant option to go for.
3. Optimize the checkout process
A strategic marketing program can fall flat on its face if you do not ease the purchasing process for your customers. Make sure that you give your consumers a smooth and easy checkout process so that the chances of cart abandonment are minimized and conversion rates are increased. The checkout process should be as easy as possible. Try to bring everything on a single page or as few pages as possible. Ensure that the buttons are easy to find and highly responsive.
4. Be precise with product description and costs
A well-detailed product description helps consumers to make a decision that suits their requirements in the best way. Your target audience would surely appreciate it if you provide them with various versions of the product available. For example, different available sizes of a dress can help them to find the size that fits them well.
Product descriptions should be SEO friendly as well as they help you to climb up the search engine ladder. This is essential to grab a good number of potential customers when they do a search for your related product.
Next is to provide all the relevant information to your consumers. Be precise with the cost of your product, including the shipping charges. In fact, shipping charges should be present with the product costs as a whopping amount delivery charge presented to the consumer with the final billing can be a big deal breaker and a turn off for the consumer.
5. Artificial Intelligence (AI)
Business nowadays has become more data-driven than ever before. Metrics that help you measure the various aspects of your strategy are much needed to assess your performance. With the availability of AI tools that help you measure your conversion rate, website traffic, bounce rate, target audience engagement rate, etc. it has now become possible to know what is working in your favor and what not and how you can improve your marketing strategy.
6. Advanced product filtering
With the modern man becoming super-busy, leisure has now become a luxury. This means that your target audience wants to shop upfront without wasting any time. The advanced filter functionality allows consumers to easily find exactly what they are looking for. Consumers can search on the basis of color, size, price, etc. This is also helpful for e-commerce companies to sell a good variation of different products. This has made product filters an inevitable option for all e-commerce stores.
7. Invest in a mobile app
Smartphones have now become the primary source of the internet. This means a big chunk of your target audience is bound to find your product through their phones. Enabling them to make a purchase from your e-commerce straight from their phones would be a great advantage for you as they are unlikely to sit on a desktop to buy. A mobile app will take your company ahead and increase the chances of converting your target audience at a faster pace.
The benefits of a mobile app for an e-commerce business are numerous. Apps load quicker than websites, plus they enable faster viewing of your products. Apps are more user-friendly and are a must-have if you want to increase sales. With our above list of the most tried and tested e-commerce strategies, you can now devise a brilliant plan to go ahead and make the most of your e-commerce business. These strategies are sure to boost your brand and convert a good chunk of your target audience.