You have a visitor on your homepage and it is the entryway to your website. So, how do you make the visitor stay on your website and not bounce back? Well, if your home page is well-designed then surely it will act as an anchor to your visitors making them delve further into your site and explore. This blog is all about those crucial elements that should be there on the home page of an SEO website.
1. A catchy headline and sub-headline
One line and give it all to your potential lead all that you have to offer. Keep it short and simple. Use an appropriate keyword in the headline so that it is SEO friendly too. A catchy headline is all that it takes to grab the attention of the viewers.
Following the headline is the sub-headline which is a short description of your business. Avoid jargon and give a straightforward account of your products and services and work ethics. A Calls-To-Action will pool in your audience further into your SEO website.
2. Appealing visuals
Incorporate interesting visuals on your home page. Visuals cover a wide umbrella of aspects such as images, infographics, pictures of your products and services or even an innovative color scheme. Creative visuals break your page into an audience-friendly piece of content, adding dimension and variety to your homepage.
3. Social media links
Social media buttons are integral links that must be present on your SEO website’s homepage. If you want people to reach out to your social media sites and engage on these sites then place social media buttons that will direct your audience to your social media profiles. Once they subscribe to your social media channels they are likely to hop back to your website on a regular basis.
4. Contact information
Let your potential leads know where you are located. If you are a brick and mortar company, do give out the address of your company on your home page. A helpline number for queries will be great along with email id and other details about your company. Make it as easy as possible for your audience to reach out to you.
5. Give out a story
A story section can work real wonders for your SEO website. It could be a crispy section about how your company started and the idea that went into its making. You can also put up a section where you can put up stories of your customers and what they have to say about your company’s products and services, how it changed their lives and helped them overcome their problems.
6. Video
Videos are great to catch the attention of the viewers. It makes it easy for the audience to understand your brand’s vision and ethics. You can place an eye-catching video that can tell a great story. Videos are more successful than photos when it comes to grabbing customer attention.
7. The homepage should be mobile optimized
With multitudes of people using their mobile phones to access the internet, it is likely that a major chunk of your audience will be visiting your SEO website through their smartphones. All website home pages need to be mobile optimized in order to make it a user-friendly experience for viewers viewing on their phones. Google is known to penalize websites that are not mobile-friendly. So make sure the design and development of your homepage are mobile-friendly making browsing easy for smartphone users.
With this comprehensive list of homepage must-haves, we are sure you now know what all elements you need to concentrate on your SEO website’s homepage. A well-done home page is key to retaining potential leads and harnessing conversions.