Millennials often favor social media over everything else. Even when it comes to digital marketing, social media platforms like Facebook and Twitter seem to have many takers. However, the truth is that digital marketing is much more than garnering likes and shares on your posts. Ace marketers never seem to go light on the immense advantages of the age-old technique of email marketing. As email has been on the surface since a long time, much before than social media plunged in; email marketing is still a reigning contender in the digital marketing forum. Here we offer a rundown on how the traditional email and the contemporary Facebook marketing stand against each other.
Number of users
Facebook is huge! Ever since its inception, Facebook has come a long way becoming a part of the daily lives of billions of its users. Facebook has more than 2 billion users worldwide; however, it cannot be denied that emails have been in existence much before the launch of Facebook. Also, there was a time when you could not create a Facebook account without furnishing your email account details. With this, we currently have more than 3.8 billion users of emails today. This is the reason why expert marketers take emails as an integral foundation of their sales efforts.
The most personal medium
While new-age youngsters might say that Facebook is the most personal way to interact with your customer, there are many layers to this fact. With Facebook having a billion of users and majority belong to the young age group, emails are classic, and the big-shot veterans of the business world are more into entertaining emails that Facebook messages and ads. Business people often end up Facebook messages by asking the sender to email. This makes the email marketing more personal, more intriguing and of course, more lucrative.
Marketing that allows you to get pushier
If you want to decide which avenue is best for promoting your brand then you have to think from a different perspective. People usually visit social media sites looking for communication, entertainment and connecting with others. You do not expect being bombarded with sales promotions and sales pitches on such sites. However, when it comes to email marketing, the marketer has the option of getting a little pushier. It is a more formal mode of communication where you can directly place your brand in front of the customer. Selling on social media needs to be more informal to garner leads. It is a different avenue with different probabilities.
Both social media and email marketing are different modes of reaching out to the customer. You, as a marketer, need to know how to play your cards well. While Facebook is an excellent platform to create awareness and promote your brand, email marketing helps a great deal to pitch sales directly to a customer and generate leads. Depending on your budget, you can excellently devise an effective marketing plan with the right combination of both social media and emails.