Category: Digital Marketing
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How your brand visually influences your target audience?
The visual impression is the first impression. Humans tend to perceive brands with the way they look. This is the era of visual branding; everything from the look of your website to your logo, signage to marketing materials echoes of your brand identity. It does not end here. How would you feel when you walk…
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6 Social Media Posts You Better Avoid For Your Business
Bad social media content overshadows all the effort you put in your social media marketing campaign. Irrelevant and downbeat content can have a negative impact on audience engagement. With tons of online material teaching you what to post on social media, here we have some detrimental posts that you should steer clear from for your…
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The Best Guide to Representing Contagious Social Media Content
Content has become an inevitable element in the millennial marketing strategy. With more than 90% of world company’s engaging in robust content creation, only a few manage to come up with contagious content that grabs the audience’s attention, is liked and shared and reshared. It is this level of engagement that should be the motive…
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The Best Social Media Strategy to Benefit Out Of Your Influencer Campaign
Influencer marketing has come off as a breakthrough social media strategy in the last few years. This millennial marketing strategy has proven to be one of the most robust ways to enhance brand awareness, increase audience engagement and conversions. The best influencer marketing campaigns bring straightforward benefits to the brand as well as the influencer.…
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5 Ways that Influencer Marketing works
Influencer marketing has emerged as a raging trend in the world of social media marketing. This phenomenon is definitely here to stay, as it is one of the most fruitful ways to enhance your brand visibility. Studies have shown that businesses that are into collaboration with social media influencers manage to garner 10 times better…
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This is how jobs are evolving in the online marketing sphere
In today’s fast-paced world, we are living in a neck-to-neck competition. The professional arena has become a tough place to survive in. However, if you keep yourself updated with the latest norms of your industry, it will not be difficult for you to make it through. With the advent of artificial intelligence, jobs have become…
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7 brilliant e-commerce strategies to magnet your target audience and boost conversion
E-commerce is the millennial way of retail. Today, a single tap on your phone can buy you anything from anywhere in the world. Online sale is a booming business, and if you manage to harness the latest technological trends in this industry, you can surely magnet your target audience and drive in conversions. Here we…
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5 Digital skills needed to future-proof your marketing team
Digital skills have now become a mandatory thing in the professional field. As a corporate professional, you need to equip yourself with the latest technological knowledge to be in sync with the current scenario of your industry. Marketing is one of the leading sectors that depend largely on digital skills. More than 70% of marketing…
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5 Skills that are crucial for marketing and business success in 2019
Technology is at an all-time high in the present era. It has brought a massive revolution in all spheres of human life, including business. It is the time of “big data” and how it can be analyzed and processed in different ways. As we are heading towards 2020, we need to emphasize more on certain…
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5 essential things you need to know about social selling as a crucial marketing strategy
Traditional marketing came with predictable benefits which it is failing to deliver in today’s time. In the millennial era, the only way to reach out to a global audience is to engage in social selling. Yes, social selling is now a vital element as a part of the marketing strategy of big corporate houses. Digital…