Category: Internet Marketing
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Top 5 Google Ranking Factors for 2019
Google changes its algorithm for website ranking every year. With over 3 billion searches each day, it is the market leader among all other search engines. Google ranking factors are inclined towards creating a better user experience. It evaluates millions of sites based on a set of ranking factors. All said and done; you need…
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5 Compelling reasons you should invest more in social media for online marketing
More than 90% of digital marketers swear by the power of social media. With its terrific capability to quantify the exposure of your business, it has become inevitable to invest a chunk of your online marketing budget in social media marketing. If you really want to give your brand a boost and pad your wallet…
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8 Compelling reasons why your business needs a blog
When blogs first hit the internet, they were a huge hit. Initially meant as a platform for posting portfolio samples, personal opinion, etc. the humble blog has now graduated to a major digital marketing element. More and more businesses are now realizing the importance of blogs as it helps a website to sail the sea…
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Here’s how you can build a strong audience base for ads
We all look to garner more value out of our online ad campaign. But, even after a big-budget online marketing strategy, it so happens sometimes, that your ads fail to reach the desired number of audience. With online ads becoming the most powerful source of media for advertising, it has become essential to play your…
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How to nail your target audience and drive traffic with visual content
The millennial marketer has realized the need for a visual-driven strategy to intensify digital marketing and social media campaign. Either you go for creating fresh and unique visual assets or make use of what already exists, you ought to deliver what your target audience wants to create a significant impact. With the attention span of…
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7 Primary elements your SEO campaign should focus on
SEO is a broad concept that has been evolving continuously with the changing algorithms of Google. A successful SEO campaign includes the best strategies to shoot up your website right to the top of search engine results. It requires a strong foundation that can endure challenges from competitors and improvements in search engine algorithms. Being…
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Quick-fix ways to optimize your on-page SEO
With the continuously evolving algorithms of Google, SEO has crossed the realms of being only about keywords. It has become an all-inclusive concept covering various aspects such as user-experience, mobile-compatibility, great content, internal and external linking and a lot more. In this blog, we will focus on the awesome and quick-fix ways to optimize your…
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Here’s why vertical content is shaping the future of digital marketing
Video consumption is at an all-time high! And a major chunk of the millennial population consumes videos through their smartphones. It is the advent of smartphones that we have seen the rise of the vertical visual phenomenon. In fact, vertical content and smartphones are just inseparable. If you want to ace your digital marketing campaign,…
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Why should mobile marketing be an integral part of your ad campaign?
Mobiles have become a crucial part of the digital marketing mix. By the year 2017, the majority of companies have finally started thinking about how mobile marketing can be incorporated into their overall ad campaign strategy. With an incredible portion of the audience hooked onto their smartphones most of the time, mobile devices have made…
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SEO Risks to take and SEO Risks to Avoid
Well, if you want to scale up the search engine rankings then know beforehand that there are going to be risks involved. If you want to optimize your website by re-platforming it with a brand new design and a new URL, then you are putting your current ranking at risk. Your ranking can plunge down.…