The millennial marketer has realized the need for a visual-driven strategy to intensify digital marketing and social media campaign. Either you go for creating fresh and unique visual assets or make use of what already exists, you ought to deliver what your target audience wants to create a significant impact.
With the attention span of the target audience getting shorter, it has become challenging to create visually appealing content that is short, condensed yet highly engaging. Be it videos, images, graphs, diagrams, maps, charts, etc.; you need to do your homework well to set the bar right. Read ahead to find out some of the best ways to pool in traffic with terrific visual content!
- Social media prefers the right image size
Poor quality image, complicated graphs and pixilated graphics are huge turn-offs for social media channels. Various social media platforms prefer specific image sizes. It is suggested to find out the suitable image size for the social media platform you are targeting and put up images of that size only. Be it Facebook, Twitter, LinkedIn, Pinterest or any other social media channel, you better find out the right image size for each before posting any visual content.
- Use various types of images
Any category of target audience prefers variety. Therefore, it is best to use different types of visual content. Images should have an aesthetic effect on the minds of your target audience. You can go for a mix of the following visual content:
- Charts
- Graphs
- Infographics
- Memes
- Screenshots
- Custom images
- Stock images
- Comics
- Cartoons
- Post infographics
Your target audience and existing and potential customers need to be well-informed. They should be updated with the latest information with clear evidence regarding the credibility of that information. Posting facts and figures, research surveys, charts, etc. is a great way to give them informative content in an appealing manner. Infographics help the audience to grasp even the most complex data. Therefore, you should opt to put up infographics on your website and social media accounts.
- Go for shareable images to grab the attention of your target audience
Images that are shareable can garner more views than non-shareable images. It is a kind of visual word-of-mouth that gets shared from one account to another. Shareable images work marvellously well on dynamic networks like Twitter, Instagram, YouTube and Facebook.
- Gifs are a great way to engage the target audience
Animated GIFs are absolute fun and are usually posted to give a humour dose to the audience. GIFs have now become a significant marketing tool, and various brands are using them across all social media platforms to amplify their marketing efforts. GIFs have risen from their mere humour status and become a way to convey useful info crisply to the target audience.
- Add your logo on your custom images
If you have set aside a good portion of your marketing digital marketing investment for creating custom images, infographics, charts, graphs, etc. then opt for adding up your brand logo on them. In this manner, whenever, your target audience shares your visual content, you are sure to get some free advertising. This is a great way to bring your brand to the eyes of the masses.
- Calls To Action
Calls To Actions or CTAs are crucial to guide your site visitors towards the desired step. Opt for some catchy CTA buttons to get your target audience clicking on them. Go for either red or green CTA buttons as they are more attractive. Your CTA button can denote anything from a discount to free trial signup or a register button or even a call button to the sales executive.
With truckloads of strategies to drive traffic to your website, you need to figure out the best methods to attract and engage your target audience. Visual content is the need of the hour and is one of the most powerful ways to convey your brand value to the masses. So, follow our tips to make the most of your visual content and be the marketing pro of your industry.