Mobiles have become a crucial part of the digital marketing mix. By the year 2017, the majority of companies have finally started thinking about how mobile marketing can be incorporated into their overall ad campaign strategy. With an incredible portion of the audience hooked onto their smartphones most of the time, mobile devices have made the World Wide Web more reachable.
- Chatbots
These days, we find that initial customer support is usually conducted through chatbots. Customer interactions are now mainly done with the help of chatbots on mobile apps. This is a great way to offer quick answers to customer queries without giving them any hassle.
Get the chatbot feature as a part of your marketing ad campaign and give your existing and potential customers maximum satisfaction.
- Google gives you more preference
Google has started penalizing websites that are not mobile optimized. This makes it more important to make your site responsive and browser-friendly on smartphones. If your ad campaign does not include mobile marketing, then there are high chances that Google will slap your site down the search rankings. Mobile marketing is indeed the need of the hour.
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- Hassle-free shopping
The growth of mobile e-commerce has already outpaced desktop e-commerce. Mobile devices make it possible for you to shop from anywhere, be it your bedroom or boardroom or even your bathroom. With social media playing an essential role in mobile-based e-commerce, about 30% of customers claim to have purchased from a social media platform such as Facebook, Twitter, and Pinterest. The bottom-line is smartphones have made shopping easy, and this is enough reason for you to begin your ad campaign with mobile marketing and grab more customers.
- SMS and MMS marketing in your ad campaign
The advent of SMS and MMS has bought a considerable change in the modern-day business marketing. You can now easily notify your customers about your latest sale and discount offers through SMS and MMS.
- User-generated content
Your customers can play an active role in your ad campaign. Most companies are opting for sharing user-generated content on their websites. Your customers can share their stories and promote your product and services at the same time. Consumers can share various stories such as their experience with a newly launched product or their video when they attended any public event of your company. This is a great way to keep your customers engaged and boost sales.
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- Mobile marketing lets you get closer to your consumers
As a brand, you are focused on getting more close to your target audience. This is not possible with computer screens, but with mobile phones, it is possible. With each consumer possessing a personal mobile device, you can create a greater psychological effect on his or her mind which is not possible through any other media source. Mobile marketing is the best form of personalized marketing, and if you want to make the most of your ad campaign, then you cannot ignore it.
With this, it is evident that mobile marketing should be a top priority for marketers. No matter what your marketing objectives are, you need to buck up with the current norm to emerge as a leader in your industry. Your ad campaign should make mobile marketing a robust digital strategy. Once implemented appropriately, your brand is sure to soar high.