Infographics have existed for many years, but of late, they have come up as a means to explain complex data simply.
In the world of SEO, infographics have emerged as a great way to communicate significant and complicated information to the target audience in a way that is easily understandable to them.
Given the wave of interest in these information tools, you’d be better off learning more on how to capitalise on their benefits –
Consider your target audience while creating infographics
Remember one thing; you are creating infographics for your target audience and not for the whole world. Therefore make sure to keep your infographics targeted, relevant and specific. If your target audience is bankers, your infographics should be relevant to bankers only.
Find a trending topic
Your infographics should be based on a trending topic, something that will surely grab the interest of your viewers. Opt for researching what your target audience is concerned about with the help of social media and other tools. Then create an attention-grabbing infographic based on that info.
It should be easily consumable
As the motive of an infographic is to make complex data simple, your ultimate goal should be to make it easily consumable by the target audience. It should be engaging and easily understandable in a glance. These help you with on-page SEO.
Keep it simple
Infographics are always better when simple. Do not aim for a mind-boggling cognitive overload on the viewers and always try to distil difficult ideas in simple visual form.
Convey data visually
Sometimes you may find infographics that contain too much info and less of graphics. However, an excellent infographic should have a good balance of both written and visual information.
Opt for promoting it
You should know that infographics do not go viral automatically. If you want them to achieve popularity, then you have to promote them. You can think of the following measures in this regard:
- You can ask certain influential sources within your genre to feature your infographic
- Use social plugins to make your infographics shareable
- Ask your target audience to share it
Apply a theme
Tie the imagery together by using an attractive theme. It will make the infographic more cohesive, engaging and user-friendly. It is always seen that enticing infographics are a hit among the audience than mere plain ones.
Opt for a manageable size and length
Lengthy infographics are a big NO. You are surely going to lose the audience if your infographic is big and lengthy. It is recommended to go for a length of about 800 pixels. Also, keep in mind the size limitation too as bigger sized infographics might be a menace for slow connections. Therefore, the best idea is to keep it to 1.5 MB.
Add some white space
According to ace graphic designers, white space is necessary. Therefore, an excellent infographic design contains a good balance of visual elements along with the required negative space. This will make it easier on the eyes of the viewers and easily understandable too.
Go for an enticing headline
The headline is extremely important. Just in the case of a flawless piece of blog, the headline holds great significance for infographics too. To catch the attention of the viewers, your headline has to be short, crisp and catchy.
Infographics are the most alive and engaging form of content. If you want to convert your target audience and gain their attention, then follow our superb tips above. You are surely going to come up with some cool infographics.