Well, if you want to scale up the search engine rankings then know beforehand that there are going to be risks involved. If you want to optimize your website by re-platforming it with a brand new design and a new URL, then you are putting your current ranking at risk. Your ranking can plunge down. However, this decrease in SEO value can give you bigger opportunities concerning SEO gains. Below we have mentioned 3 SEO risks that you must take and 3 SEO risks that you should avoid for bigger search engine marketing benefits.
SEO risks that you must take
Here are some worthy SEO risks that are worth it!
- Change the structure of URL
Optimize your URL by making them keyword friendly and more simpler. This can benefit you by giving you high search engine rankings. Shorter keyword based URLs help the audience understand what the page is all about. Begin by optimizing the URL of say ten pages; then go ahead and measure its results. If you see that there are positive outcomes, you can continue changing the URL of the other pages too.
- Improve user experience
Another Google ranking factor to make the most of your search engine marketing is great user experience. You need to work on user experience and measure the metrics; this includes, site duration, bounce rate, time on page, etc.
- Acquire high-quality backlinks
Most websites fear backlinks mainly because of the Google penalty that it comes with. However, this is a risk worth taking. Backlinks are known to have a high correlation to high Google rankings. Therefore, you should always work hard to acquire as many superior quality backlinks as possible.
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SEO risks that you should avoid
Let us know some SEO risks that you should avoid at all costs!
- Making larger site-wide changes first
You must make sure to avoid this move if you have limited resources. You should always go for making small incremental changes initially. After that, opt for measuring the results, and if they are working in your favour, you can go ahead to incorporate larger incremental changes.
- Not allowing neutral backlinks
It is obvious that we all aim for high-quality backlinks. But, omitting neutral links is a great mistake. These links might not be helpful but neither do they harm your SEO and website ranking. They do not make your site vulnerable to Google penalties.
You can figure out if a backlink is a low quality and spammy only when you notice Google taking any manual action against your website. If you find that Google has not taken any such action, then that means that all backlinks on your site are safe even if they do not help you secure high Google ranking. Therefore, before you disavow, certain backlinks make sure you do not disavow neutral backlinks. If you do this, you are potentially risking by blocking sites that might improve your Google ranking.
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- Deleting content and entire pages
Deleting or condensing a web page is an easy task, and you might not think twice before doing so. It is seen that when companies discontinue a certain product or service, they opt for deleting that product page entirely. But, once you delete a page, you even delete the keywords because of which the page once ranked on Google.
You even lose the page URL which contained specific keywords helping your site with Google ranking. Therefore, it’s not the wise idea to lose those rankings. You should opt for retaining the web page even after you have discontinued the product or service. You can simply leave a redirecting message on that page so that visitors are redirected to another page featuring a similar product or service.
We wish you all the best in your SEO campaign with our useful tips. Google has become more advanced so you need to keep up with the latest SEO knowledge. Make sure you stick by our tips on SEO risks to take and SEO risks to avoid to win among your competitors.
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