Content has become an inevitable element in the millennial marketing strategy. With more than 90% of world company’s engaging in robust content creation, only a few manage to come up with contagious content that grabs the audience’s attention, is liked and shared and reshared. It is this level of engagement that should be the motive of businesses engaging in the creation of social media content.
No matter what you are posting on Twitter, Facebook, Instagram or Google +, your primary purpose is to get as many views, likes and shares. Now, different social media platforms have different kinds of audiences, and so you have to hit the right button to make the most of your social media content. Now depending on the audience, you are interacting with, their likes and interests, you require to master certain tricks if you want to post awesome social media content. Here we present to you the best guide for generating infectious social media content.
1. You cannot ignore images
No matter what the content, and which social media platform you are posting on, images are something that should be an integral part of your posts. Images help to bring out the idea of your content in a more elaborate and interactive way. So browse and come up with some beautiful stock photos, engaging screenshots and even personal photos to go with.
Studies have revealed that posts that contain images get more clicks than posts without images. After all, people tend to remember about 50% of what they read, but images remain ingrained in their mind for long; this is reason enough for you to magnet your target audience with engaging social media posts that are made all the more engaging by relevant images.
2. Catchy headlines are a must
Headlines can make or break your social media post. They are the first indicators of what your post is all about. Keep your headings short and simple. This greatly helps you in generating more clicks and boosting the success-rate of your social media posts.
3. Emphasize on the aesthetics
Aesthetics make your content appealing. The entire design and look of your post should be aesthetically engaging and easily scannable with a clear eye path. This mantra is sure to harvest engagement in comparison to a lamely represented content that lacks proper flow and design.
Break up blocks of your text under subheadings, choose easily readable fonts and of course, a hitting headline to begin with. Lace your content with images and infographics for increased readability and click-through rate.
4. Exploit topics that are trending on social media
As a social media marketer, you need to stay up-to-date with trending topics that are doing the rounds on the internet. Current industry news that is relevant to your niche should be used to create shareable content for social media. Trending topics go well with the audience who are always up for the latest and trending news.
5. Your post should add value to the audience’s lives
A social media content should be more than just a regular post on the internet. It should aim at not only the audience reading it but absorbing it too. It should give value to readers and benefit them in some way or the other. Make sure that the content is helpful to the audience and solves their problem. If you fail to do so, you will fail to develop brand loyalty. Unless your readers are satisfied with your content, they will not come back for more.
6. Use videos and infographics
All this is aimed to enhance audience interaction and engagement. Videos work more profitably than images as they attract the audience more. You can always end your videos with a link to your site to lead to more conversions. Infographics are also helpful in painting a clear picture of the idea you want to convey.
7. Link one post to another
This is an excellent way to keep users engaged in your social media channel. One social media post can feature a link to another relevant post or a blog on your website. This will amplify user engagement and benefit you leaps and bounds.
8. Post to communities
Communities on Google + are the best platforms to post content related to a certain niche. These communities consist of people who share a similar interest. You can opt for posting your content on community platforms that are made up of people of your genre of business. This is a great way to hit your target audience and increase conversions.
We are sure you write awesome content. Make sure to follow our guide and come up with super-awesome ones that will help you reap the benefits of social media for conversions and profits.