Video consumption is at an all-time high! And a major chunk of the millennial population consumes videos through their smartphones. It is the advent of smartphones that we have seen the rise of the vertical visual phenomenon. In fact, vertical content and smartphones are just inseparable. If you want to ace your digital marketing campaign, then make sure vertical content is an integral part of it.
The term vertical content hardly needs an introduction. The name explains everything about it. “Vertical content is a sort of visual content that can be viewed in a vertical position.”
Vertical content has gained momentum out of the need to produce content which is more suitable for consumption through mobile phones. As most users hold their phones in a vertical position, vertical visuals allow mobile users to view them naturally. Snapchat was the first to come up with vertical visuals, and the stories became a huge hit with the masses.
Here, we have compiled data that why vertical content is ruling the digital marketing world. Let us take a sneak peek into the various reasons why you should opt for vertical content as a part of your online marketing strategy!
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Tremendous engagement
With audiences preferring to browse the internet through their mobile phones, opting for vertical content is half the battle won for you. Vertical videos garner four times the audience engagement in comparison to square videos, both on Facebook and on Twitter.
Vertical content has a vast reach and is highly advantageous for your digital marketing strategy
Audiences rely on their smartphones for their daily intake of social media. With this, it is clearly evident that vertical content that is compatible with mobile phones have a far and wide reach than embedded content. It is mainly because vertical visuals are more clear and precise when viewed on mobile phones and so users pay more attention to such content.
Vertical content embodies the power of mobile phones
The mobile technology is ubiquitous and powerful. As we all carry it in our pockets, it is proved that we, the millennial lot, are ready to consume whatever the internet is offering us at any time, any location. This is the reason marketers should adapt to this phenomenal kind of content delivering to audiences exactly what they desire. No successful digital marketing campaign is complete without the inclusion of vertical visuals.
Vertical video ads have better chances of conversion
Rolling out ads in the vertical format on social media platforms is a win-win situation. No doubt, this kind of content finds favor among advertisers and digital marketing experts as well. Vertical video ads take up the entire screen space and so viewers are least likely to get distracted. These videos are the best way to communicate your brand. It guarantees higher conversion rates as compared to other ad formats.
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You get a good number of click-throughs
Your digital marketing campaign is all about promoting your brand on social media and taking viewers to your website. Now, this is not an easy feat at all. Only if you present your ads and posts in the right manner that grabs the audience’s attention, you can drive users to your site. Plus these videos are more capable of being retained in the memory of the audience as people tend to get familiar with brands by watching videos.
With this, we conclude that a majority of companies are adopting the vertical format of the content to make them more watchable and easily available to the masses. Digital marketing enthusiasts are creating more and more vertical content to feed their audience with the best brand idea.